Quartile rating: 6/10 · 1 rating
This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.
A competent but fairly conventional documentary exposé on consumerism and marketing manipulation. The subject matter—brand tricks, manufactured desire, environmental impact—has been well-trodden in prior docs like 'The Century of the Self' and 'The True Cost.' While it presents the material accessibly and with some energy, it doesn't offer a particularly distinctive voice or fresh investigative angle that sets it apart. Cinematography is functional talking-heads-and-graphics fare typical of Netflix-style docs. The ending lands predictably with a call-to-awareness conclusion without offering much resolution or surprise. Acting category is minimal in documentary terms—interview subjects are serviceable. Overall a watchable, middling entry in the genre.